PL
Основные емоменты:
* 656% YoY growth in the number of Hyper Casual installs in the US
* 25% increase in the share of revenue generated from ads among Social Casino apps (Q1 vs. Q4)
* 104% higher day 30 retention rate among games running retargeting campaigns
What else is in the report?
* Share of non-organic installs by genre
* Fastest-growing GEOs and top 10 markets by genre
* Uninstall rates by genre
* The impact of coronavirus on app usage, installs, consumer spend, and more by genre
* Year-over-year revenue trends by genre
* In-app fraud threats
#AppsFlyer
https://www.appsflyer.com/resources/gaming/state-of-gaming/