"Theseus, we have to do something" said Homer, chief marketing officer of Ancient Geeks Inc.. Theseus put the Minotaur action figure™ back onto the shelf and nodded. "Today's children are no longer interested in the ancient myths, they prefer modern heroes like Spiderman or Sponge Bob." Heroes. Theseus knew well how much he had been a hero in the labyrinth back then on Crete[1]. But those "modern heroes" did not even try to appear realistic. What made them so successful? Anyway, if the pending sales problems could not be resolved, the shareholders would certainly arrange a passage over the Styx for Ancient Geeks Inc.