plain, functional graphic design is highly topical. amidst the visual opulence surrounding us today precisely condensed posters or the carefully composed systems of symbols used in airports seem spectacular. back in the 1960s pioneering achievements of this kind formed the basis for the international success of swiss graphics. with founding fathers such as josef müller-brockmann, karl gerstner or armin hofmann, reduced design under the name “swiss style” developed into a movement that pointed the way to the future. designers like massimo vignelli or wim crouwel established the minimalist aesthetic worldwide. the exhibition traces the successful spread of “swiss style” and confirms its relevance with a selection of contemporary works, for instance with a critical intervention of "experimental jetset", an amsterdam-based trio of graphic designers.