Keeping the file size of the built app to a minimum is important, especially for mobile devices or for app stores that impose a size limit. The first step in reducing the size is to determine which Assets contribute most to it, because these Assets are the most likely candidates for optimization. This information is available in the Editor Log just after you have performed the build. Go to the Console window (menu: Window > General > Console), click the small drop-down panel in the top right, and select Open Editor Log.