Vergüenza directly translates to shame in English, refers to the cultural and social phenomena that shapes, and often constricts Chicana/o and Latina/o lives to a more conservative, traditional mold. The role of vergüenza not only helps mold lives to a traditional mold, but serves primarily to maintain traditional gender roles, and reinforcing familial relations and expectations. Chicana/o scholars were important to theorizing and documenting verguenza, which has contributed to the fields of mental health and sociology.