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Research verifies that 80% of gay people have incomes above the national average; 40% earn more than $100,000.00 a year.
The combined buying power of LGBTQ adults in the U.S. as of 2016 exceeds $915 billion and is rising.
LGBTQ consumers spend more than $64 billion a year on travel.
Gay consumers are twice as likely to buy a vacation home, six times more likely to buy and have installed a home theater system, and eight times more likely to own multiple mobile devices and computers than heterosexuals.
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