@mbierut and team together with @slackhq have designed a new brand identity that captures the collaboration hub’s simplicity and ease of use, updating its familiar hashtag logo to work consistently in different scales and contexts. The extended visual language introduces a more refined color palette but retains the brand’s playful visual personality. Link in bio. . After exploring a wide range of possibilities, the designers decided to retain the equity of the hashtag, or octothorpe, rebuilding it with two basic geometric shapes, a speech bubble and lozenge, that can be extracted and used as graphic elements. . #brandidentity #identitydesign #branding#logo #slack #collaboration #octothorpe @thebrittcobb @_lazydaizy @abbymato

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