"Testing Business Ideas" by David J. Bland and Alex Osterwalder
Too many business people commit to new commercial concepts prematurely. To increase your chances of a successful venture, test your ideas rigorously. David J. Bland and Alex Osterwalder offer a detailed pathway for testing business ideas and practical guidance on how to conduct a variety of experiments. They suggest how organizations should structure testing teams and where they should focus their attention.
- Testing reduces risk.
- New endeavors demand a well-functioning team.
- Teams that handle testing work best under “facilitative” leaders.
- Following a business “design loop” will strengthen your value propositions and business models.
- To validate your hypotheses, conduct experiments.
- Run experiments according to what your teams want to learn, how much data they have and what they already know.
- For successful experimentation, allot sufficient time for testing and avoid paralysis by analysis.
- Refine business models during the process of testing.
- A positive environment inspires and encourages team members.
- Embrace organizational redesign and abandon outmoded principles.
Book can be bought on amazon https://www.amazon.com/dp/B07ZZM9FDT/ref=cm_sw_r_cp_awdb_MM5PY7QH5NB4SS54KSCB